Journal

Field notes from the studio.

Writing on trend, colourway thinking, print development and licensing — short, useful and drawn from the work on the table.

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Studio desk with printed fabric swatches, a signed pattern licence document, fountain pen and stamp beside folded sage and terracotta fabric

Business · 9 min read

Pattern Licensing Guide: Standard vs Exclusive — Choose the Right License for Your Brand

Standard or exclusive? Compare costs, rights and exclusivity, then use five questions, three brand scenarios and sample budgets to decide in five minutes.

Pattern LicensingExclusive vs StandardDesign InvestmentLicensing

6 August 2026

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New pattern drops

A quiet letter from the studio — new drops, exclusive releases and print notes. No noise, unsubscribe any time.

Field notes from the studio.

Pattern Licensing Guide: Standard vs Exclusive — Choose the Right License for Your Brand

Get new patterns before anyone else.