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Oura

Journal

Field notes from the studio.

Writing on trend, colourway thinking, print development and licensing — short, useful and drawn from the work on the table.

Topics
Printed seamless botanical fabric swatch on a designer's desk with stylus and sage, blush and terracotta colour chips

Education · 8 min read

Surface Pattern Design 101: Seamless Repeats Explained

How seamless patterns actually work — repeat types, 300 DPI, file formats, scale, colour and the five mistakes that cost brands money.

Surface Pattern DesignSeamless PatternsDesign Guide

6 August 2026

Read the piece
Model wearing a soft watercolour floral midi dress in peach, dusty pink and sage against a linen backdrop

Trends

Floral Pattern Trends 2026: Prints You'll See Everywhere This Year

FloralsTrends 2026Colour
Studio desk with printed fabric swatches, a signed pattern licence document, fountain pen and stamp beside folded sage and terracotta fabric

Business

Pattern Licensing Guide: Standard vs Exclusive — Choose the Right License for Your Brand

Pattern LicensingExclusive vs StandardDesign Investment
Designer's desk mood board with printed fabric swatches, sage and blush paint chips, a pencil floral sketch and brass scissors

Education

How to Choose the Right Pattern for Your Brand: A Step-by-Step Guide

Pattern SelectionDesign ChoicesBrand Identity
Studio table laid with a collage of printed textile swatches — geometric grids, abstract brushstrokes, natural textures, retro ochre prints and tiny ditsy repeats

Trends

Textile Print Trends 2026: Beyond Florals — 10 Pattern Directions Every Designer Should Know

Textile TrendsPattern Design2026 Trends

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